1. Pampers #ThankYouMidwife
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Download our song to support midwives

Spread the word


Can midwives look forward to a Silent Night at Christmas? In their dreams… as Pampers new TV ad shows.


Midwives deserve a tranquil haven to unwind after a hectic shift. Pampers gave staffrooms a top-to-toe makeover.


Pampers makes it easy for parents to show their gratitude to midwives with special #ThankYouMidwife cards in partnership with Moonpig.

Terms & Conditions

Starting at 12am 30.11.18 and ending at 11.59pm on 18.01.19 (GMT), Pampers is asking everyone to thank their midwives using the hashtag #ThankYouMidwife and tagging @PampersUKIre on Facebook, @Pampers_UK on Instagram and @Pampers_UK on Twitter. For every 1000 shares of the hashtag, tagging the brand across the relevant social media platform, Pampers will refurbish 1 staffroom on a maternity ward across hospitals in the UK in CY2019 to the minimum value of £2,000 per hospital. Should the hospital(s) decline the makeover it will be given to another hospital in the region, at the discretion of the brand. 1 nomination per person. Pampers will makeover a maximum of 10 staffrooms and will reveal the names of the hospitals by summer 2019. Participants must be 18 or over and posts must include the hash tag and brand handle to qualify for the donation. Limited to one donation per person that participates.

Starting at 12am 30.11.18 and ending at 11.59pm on 18.01.19, for every download of the single ‘Silent Night’ by Paloma Faith and the Pampers #ThankYouMidwife choir, Pampers will donate £1 to the Royal College of Midwives Benevolent Fund to help Midwives in need.