1. Pampers #ThankYouMidwife
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Pampers #ThankYouMidwife

Join us in thanking our 40,000 Midwives

UK Midwives give so much and work incredibly hard to help deliver the most precious gift of all- babies.

Unfortunately, 1 in 3 midwives feel undervalued. That’s why, since December last year, Pampers is asking the nation to show their support and say

For every #ThankYouMidwife shared on social media, Pampers will donate £1 to the Royal College of Midwives Benevolent fund. All you need to do is tag @PampersUKIre on Facebook, @Pampersworld on Instagram or @Pampers_UK on Twitter.

Our new film ‘Pampers Push’ showcases the amazing ways our Midwives help mums push through pregnancy and labour.

As an extra special thank you, we are pledging to make over Midwives’ break rooms across the UK, starting with the Princess Ann Hospital in Southampton where our TV ad was filmed. The top 10 most thanked on social media will win, so make sure to tag your hospital too!

Watch the film and share your thank you today!


* https://www.rcm.org.uk/sites/default/files/Why%20Midwives%20Leave%20Revisted%20-%20October%202016.pdf

Starting at 12am 05.05.18 and ending at 11.59pm on 30.06.18 (GMT), Pampers is asking everyone to thank their midwives using the hashtag #ThankYouMidwife and tagging @PampersUKIre on Facebook, and @Pampers_UK on twitter. Every time a personal thank you is shared towards a specific midwife and/or hospital using the hashtag and tagging the brand across the relevant social media platform, Pampers will donate £1 to the Benevolent Fund of the Royal College of Midwives. Up to a maximum of £25,000 will be donated to the Royal College of Midwives Benevolent Fund. Participants must be 18 or over and posts must include the hash tag and brand handle to qualify for the donation. Limited to one donation per person that participates.