Pure Collection

Pure Collection

0% compromise 100% Pampers Dryness

100 % Pampers Dryness

Pure Protection that works

Nappies and Wipes crafted with premium cotton, plant-based and other thoughtfully selected materials. All with the dryness & protection you trust from Pampers.


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Pure Origins

As a scientist at Pampers, creating the best nappies was always a passion. But that passion became personal when Sara became a mum to preemie twins. That experience drove her to help create a collection that combines Pampers' trusted protection with thoughtfully selected materials and zero fragrance. And hey, some cute designs wouldn’t hurt!

“I spent my days creating and testing new nappies Then, I became a mum… to preemie twins.”

 Qualified for the Cotton Incorporated cotton enhanced™ seal.
  Independently reviewed and accredited as skin safe by the Skin Health Alliance.
 Made with 100% certified renewable electricity from Bessakerfjellet Wind Energy Farm, Norway.
 The Cotton LEADS™ program offers cotton users the confidence and knowledge that their cotton is responsibly produced and identified.
Qualified for the Cotton Incorporated cotton enhanced™ seal.
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Consciously Crafted

Pampers Pure Collection is our new range of nappies and wipes that combines plant based materials selected to deliver no compromise on performance.


Fluff Pulp

Fluff pulp consists of natural fibres derived from wood. It’s responsibly sourced and totally chlorine-free.


Premium Cotton

Our premium cotton is responsibly sourced and grown. Our supplier is a member of the Cotton LEADS programme which promotes sustainable sourcing and quality.


Plant-based Fibres

Our nappy topsheet fibre blend includes a soft, plant-based material that comes from sugarcane.



Our bags and carton boxes are 100% recyclable where programmes exist.

100% Certified Renewable Electricity

Certified Renewable Electricity

Produced with 100% renewable electricity from Bessakerfjellet Wind Farm, Norway.

The Seal of Cotton and cotton enhanced™ are trademarks of Cotton Incorporated.

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