Pure Collection

Pure Collection

0% compromise 100% Pampers Dryness

100 % Pampers Dryness

Pure Protection that works

Nappies and Wipes crafted with premium cotton, plant-based and other thoughtfully selected materials. All with the dryness & protection you trust from Pampers.


Tried it and Loved it

"Same performance as other Pampers!"*

“We love that they are made without chlorine bleaching and fragrance but still offer the same performance we expect from Pampers. After giving these new nappies a try, we are excited they will be a new staple in our home for our 2nd baby.”

"Super gentle and non-drying"*

“These new Pampers wipes are great! They are super gentle and non-drying on skin, while still being able to clean very well (and are thick and tough enough too to not feel as though your hands are getting yucky while changing icky nappies).”

"Will never buy another brand again!"*

“I will never buy another brand again! Pampers Pure is seriously the best nappies I've used for my daughter. The biggest perk is that the nappies are perfect for my daughter’s sensitive skin. ”


“As someone who has used Pampers on both babies since birth I can say without hesitation that this is one Pampers product I was most excited about. Both my children have extremely sensitive skin, and as such it’s important to use products without harsh chemicals.”

"I love the Pampers Pure Collection!"*

“I am so excited about this new nappy! I feel like I finally don’t have to compromise when choosing a nappy any longer! Pampers Pure offers me plant-based and other soft materials and stylish prints! Whoo hoo! ”

"My new favorite wipes"*

“Our family avoids most perfumes and extra ingredients, so it was refreshing to know that these Aqua Pure wipes consist of 99% water! I only trust the best for my daughter’s skin.”

"These work great!"*

“I love wipes that I feel confident using not only for diaper changes but for wiping faces and hands. These wipes contain 99% pure water so I feel safe using them on my sensitive skin little ones without worry. Most importantly, they work great!”

"Absolute favorite!"*

“As a mum of 2 toddlers using great quality products for my children is so important. The Pampers Pure Nappies are one product that definitely fit the bill. I’ve tried many other nappy brands and the Pampers Pure Collection is by far one of my absolute favourites! ”

"I was so excited"*

“I was so excited to hear about Pampers Aqua Pure wipes. 99% is pure water. Our toddler has sensitive skin, so we like to choose products that are as simple and pure as possible. We love them!”


*Consumers received free product to try and review.

 Qualified for the Cotton Incorporated cotton enhanced™ seal.
  Independently reviewed and accredited as skin safe by the Skin Health Alliance.
 Made with 100% certified renewable electricity from Bessakerfjellet Wind Energy Farm, Norway.
 The Cotton LEADS™ program offers cotton users the confidence and knowledge that their cotton is responsibly produced and identified.
Qualified for the Cotton Incorporated cotton enhanced™ seal.
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Consciously Crafted

Pampers Pure Collection is our new range of nappies and wipes that combines plant based materials selected to deliver no compromise on performance.


Fluff Pulp

Fluff pulp consists of natural fibres derived from wood. It’s responsibly sourced and totally chlorine-free.


Premium Cotton

Our premium cotton is responsibly sourced and grown. Our supplier is a member of the Cotton LEADS programme which promotes sustainable sourcing and quality.


Plant-based Fibres

Our nappy topsheet fibre blend includes a soft, plant-based material that comes from sugarcane.



Our bags and carton boxes are 100% recyclable where programmes exist.

100% Certified Renewable Electricity

Certified Renewable Electricity

Produced with 100% renewable electricity from Bessakerfjellet Wind Farm, Norway.

99% Reused, Recycled, Recovered

Reused, Recycled, Recovered

99.35% of all materials entering the plant are either reused, recycled or recovered in the last year.

0% Production Waste

Production Waste

NO production waste ends up in a landfill.

The Seal of Cotton and cotton enhanced™ are trademarks of Cotton Incorporated.

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