Pampers and UNICEF: A life-saving story since 2006
Pampers partnered with UNICEF back in 2006
To attempt to eliminate MNT, a preventable disease that every year kills 49,000 babies in less privileged areas within the first month of their life.
Newborn Tetanus occurs when newborns are infected as a direct result of unhygienic birthing
Practices, such as cutting the umbilical cord with unsterilised instruments, handling it with dirty hands or treating it with contaminated dressings. Unfortunately, once the disease has been contracted, there is no real cure; almost all infected infants die.
In the 10 years since we began the partnership, our support to UNICEF with local communities and authorities across the globe has meant that more mums from all walks of life can give their baby the chance to enjoy their first smile: we helped eliminate maternal and neo-natal tetanus in 24 countries. In March 2019 one more country, Chad, has eliminated this disease, resulting in an estimated 880,000 newborn lives* saved since 2006. That’s more than the number of babies born in France in 2018 – but there is still a long way to go.
Supporting UNICEF's tireless efforts and helping them to move the project forward is not just about the numbers though, it's about making long-term strategic interventions: locally dispersed clinics, new ways of communicating with mums (stickers on doors, SMS on mobile phones), delivery of vaccines and midwifery to remote areas by moped, and many more. We're intent on helping to save lives at the moment, but we also want to change lives going forward.
Visit UNICEF now to find out how you can help give millions of babies their first smile.
* Based on WHO and UNICEF estimated figures as of Feb 2019
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