Child amazed in nature

Waste is one of the most visible sustainability challenges for our industry, and society – one that parents see everyday when they change a nappy. We are committed to learn how we can tackle it head on. We believe in the power of innovation and collective action, working together with parents, partners and industry players like waste management companies and authorities, to understand what could make a real difference. We love circular economy solutions, and we will invest globally $10 Million until 2030 in partnerships and alliances worldwide to learn and start our journey to find solutions.

Mother holding newborn baby in air

Lighter nappies

Reducing the weight of our nappies helps to reduce the amount of waste. Over the last 301 years we have reduced the weight of our nappies by 50%, using more effective materials and through innovative product design. For babies wearing Pampers today it takes up to 20kg less nappy material to cover the needs of an average baby vs 6 years ago. That means approx. 750 less nappies going into the bin!

Baby in nappy crawling on grass

Love for finding new solutions to waste

We’re dedicated to innovating and working with our partners to understand the possibilities to reduce nappy waste – that’s why we’re investing globally over $10 million in partnerships and alliances by 2030 globally to help learn about circular economy solutions, and we’ll share our learnings to help accelerate the whole industry towards less waste. Just like a baby’s learning journey, we’re finding out more all the time. We’ve learned a lot from our “smart bins” collection pilots in Paris, Kobe City Japan, and Amsterdam. Every country is different, and our pilots are helping us to find the best solutions by understanding local waste regulations, collection practices and parents’ habits. Managing nappy waste goes, all the way from manufacturers to parents. It’s a complex task, but we are devoted to work on it.

Mother recycling diapers

New solutions to packaging

Packaging waste is front of mind for many of us today. Our goal is that by 2030, we will make 100% of our packaging recyclable, where the local infrastructure exists. In the UK Pampers cardboard packaging is recyclable via kerb side pick up, and our plastic outer packaging is recyclable at front-of-supermarket soft plastics collectors. We also aim to reduce our use of virgin petroleum-based plastics in our packaging materials by 50% by 2030. Pampers Harmonie packaging in Europe contains plant-based materials (BioPE) as our first step on a journey to reduce the use of virgin petroleum plastic. We are also integrating post-industrial recycled plastic waste in our Premium and Mainline packaging across Europe.

PIR image

Responsible consumption

We’re helping parents and caregivers to dispose of our nappies and wipes responsibly through labelling and the information on our websites. At Pampers, we are also fully committed to raising awareness about the correct disposal of our nappies and wipes.

For many years, our wipes packs have carried a clear “do not flush” logo – whether they contain plastic or not! So when you throw away your wipes, help protect the planet: put them in the bin, not down the toilet! And here are some tips about how to dispose of a dirty nappy:

  • Always wash your hands before and after nappy changes.

  • Roll up the used nappy with the soiled or wet side facing inwards and secure it with the attached tapes. This makes them easier to handle and put in a bin.

  • It’s a great idea to have a separate, hands-free bin (with a liner) for nappies next to your changing table for extra convenience. Using a bin with a lid or a special nappy disposal bin helps reduce smells. Once the small bin is full, dispose of the nappies along with your household waste. Always read the instructions on the packaging, but usually disposable nappies need to go in the general household waste.

  • Safety & hygiene first – keep nappies, bin liners and packaging out of reach of your child at all times.

1 50% is valid for the timeframe btw 1990 and 2020.