Pampers Sustainability – Love less waste

Waste is one of the most visible sustainability challenges for our industry, and society – one that parents see everyday when they change a nappy. We are committed to learn how we can tackle it head on. Waste is a collective issue and globally, we are investing $10 million in partnerships and alliances to help accelerate on waste solutions for the industry

Lighter nappies

Over the last 30 years we have reduced the weight of our nappies by 50%, whilst doubling its absorbency, thanks to more effective materials and innovative product design. Our nappies now use 21kg less materials compared to six years ago. That equates to 750 fewer nappies going into the bin during the approx. period of time in which a baby is in nappies.

Love for finding new solutions to waste

We’re dedicated to innovating and working with our partners to understand the possibilities to reduce diaper waste – that’s why we’re investing globally over $10 million in partnerships and alliances by 2030 globally to help learn about circular economy solutions, and we’ll share our learnings to help accelerate the whole industry towards less waste. Just like a baby’s learning journey, we’re finding out more all the time. We’ve learned a lot from our “smart bins” collection pilots in Paris, Kobe City Japan, and Amsterdam. Every country is different, and our pilots are helping us to find the best solutions by understanding local waste regulations, collection practices and parents’ habits. Managing nappy waste goes, all the way from manufacturers to parents. It’s a complex task, but we are devoted to work on it.

New solutions to packaging

Packaging waste is front of mind for many of us today. Our goal is that by 2025, our packaging will be made from 50% recycled or renewable materials and by 2030, our packaging will be 100% recyclable, where local infrastructure exists. In the UK Pampers cardboard packaging is recyclable via kerb side pick up, and our plastic outer packaging is recyclable at front-of-supermarket soft plastics collectors. We also aim to reduce our use of virgin petroleum-based plastics in our packaging materials by 50% by 2030. Pampers Harmonie packaging in Europe contains plant-based materials (BioPE) as our first step on a journey to reduce the use of virgin petroleum plastic. We are also integrating post-industrial recycled plastic waste in our Premium and Baby-Dry packaging across Europe.

Responsible consumption

We’re helping parents and caregivers to dispose of our nappies and wipes responsibly through labelling and the information on our websites. At Pampers, we are also fully committed to raising awareness about the correct disposal of our nappies and wipes.

For many years, our wipes packs have carried a clear “do not flush” logo – whether they contain plastic or not! So when you throw away your wipes, help protect the planet: put them in the bin, not down the toilet! And here are some tips about how to dispose of a dirty nappy:

  • Always wash your hands before and after nappy changes.

  • Roll up the used nappy with the soiled or wet side facing inwards and secure it with the attached tapes. This makes them easier to handle and put in a bin.

  • It’s a great idea to have a separate, hands-free bin (with a liner) for nappies next to your changing table for extra convenience. Using a bin with a lid or a special nappy disposal bin helps reduce smells. Once the small bin is full, dispose of the nappies along with your household waste. Always read the instructions on the packaging, but usually disposable nappies need to go in the general household waste.

  • Safety & hygiene first – keep nappies, bin liners and packaging out of reach of your child at all times.

1 50% is valid for the timeframe btw 1990 and 2020.

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