7 Acts for Good

Pampers® ‘7 Acts for Good’

Caring for babies also means caring for the planet they will grow up in.

For over 50 years, caring for babies’ happy healthy development has been at the heart of everything we do. We provide safe and high-quality products to keep them protected, and we help parents, hospitals and local communities through various support programs.

But we want and need to do more. That’s why we have started the ‘7 Acts for Good’ program, a series of concrete actions we will be taking to ensure we continue to care for baby and the planet.

Continue to provide safe products, and transparency

Continue to provide safe products

From the selection of our materials to testing, each day we continue to apply our safety promise in three phases to guarantee performance, as well as your baby’s comfort and safety. Learn more about our safety promise

 Guarantee sustainable sourcing, making and transportation

Guarantee sustainable sourcing, making and transportation

We are committed to innovating at every step of a products’ lifecycle to reduce our environmental footprint and help contribute to a better world for the babies of today and tomorrow. We are committing to Zero Waste to Landfill across all plants by 2020, with the use of 100% renewable electricity1 by 2030.

Use more sustainable materials in both nappies and wipes

Use more sustainable materials in both nappies and wipes

We will progress towards 50% sustainable materials in our products by 2030.

Develop more sustainable packaging for less waste

Develop more sustainable packaging for less waste

Our goal is to develop packaging materials that are 100% recyclable, 50% recycled or renewable by 2025.

Innovate for more sustainable diapering solutions

Innovate for more sustainable diapering solutions

We are progressing towards 30%2 less diapering materials per baby over its nappy-wearing life.

Lead recycling of all nappies and wipes, and not just Pampers®

Lead recycling of all nappies and wipes, and not just Pampers®

Our goal is to be operational with recycling facilities in 3 cities by 2021.

Give millions of babies the opportunity of happy healthy development

Give millions of babies the opportunity of happy healthy development

As part of our ongoing partnership with UNICEF, we are helping to eliminate maternal neo-natal tetanus in all countries where it is still a risk. We are also making premature nappies available to the million, micro-premature babies born every year.

The ‘7 Acts for Good’ journey has already started:

  • Diaper innovation. A baby uses several thousands of diapers until he is potty trained, amounting to over 150kg of diapers3. A baby now uses on average nearly 30kg less diaper raw materials4 wearing Pampers®. By innovating and using more effective materials, the weight of each Pampers® diaper has been progressively reduced over the past 3 years, with the same trusted dryness.
  • New materials. The Pampers® Pure ™ nappies and wipes were created, containing responsibly sourced plant-based materials (such as cellulose, cotton and some derived from sugar cane) and made with 100% renewable electricity. Discover Pampers Pure Collection.
  • Recycling nappies. Recognizing that nappy waste can be a visible part of household waste, we became the first brand to offer nappy recycling for used disposable nappies. The recycling technology was invented by Fater, a JV of P&G and Angelini (which makes Pampers in Italy). The first recycling plant is running in Italy and can bring new life to 10,000 tons of used products each year, regardless of the brand. That’s equivalent to the weight of the Eiffel tower. Beginning of 2019, Pampers and its partners started collecting used diapers for recycling in Amsterdam through “smart bins” with more than 200 families participating in this pilot. We collected more than 5 tons already within the first 10 weeks.
  • Helping save lives. In partnership with UNICEF, Pampers has helped eliminate maternal and neo-natal tetanus in 24 countries. And we are proud to announce that in March 2019 one more country – Chad, has now eliminated this disease, resulting in an estimated 880,000 newborn lives5 saved since 2006. That’s more than the number of babies born in France in 2018. Learn more about Pampers and UNICEF’s achievements.

The 7 Acts for Good is our commitment to never stop caring for babies and the planet they will grow up in. It’s a journey we are excited to be on.

“Investing in solutions to improve sustainability of products is good for business and good for the environment,” said Erin Simon, Director, Sustainability R&D, World Wildlife Fund. “With today’s announcement, P&G has prioritized innovative circularity of their products to help solve for the global waste crisis we are facing.”

1 Purchased renewable electricity
2 Vs. a typical disposable diaper
3 Average use 5,500 diapers per baby in Europe. Based on Pampers® baby-dry EU data and usage over total diapering time.
4 Vs. Pampers most sold diapers in 2016.
5 Based on WHO and UNICEF estimated figures as of Feb 2019

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