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Every parent dreams
of a healthy start in
life for their baby

Help eliminate newborn tetanus

1 pack = 1 vaccine*

You can help give babies around the world the best chance for a healthy start in life whenever you do your shopping. With the purchase of every UNICEF marked pack of Pampers diapers and wipes, Pampers will donate the equivalent of one life-saving vaccine to support UNICEF in the fight against newborn tetanus.

Help eliminate newborn tetanus by
watching our film about special first time moments

A healthy start in life opens the door to a world of special first-time experiences for your baby, but there are still millions of babies worldwide at risk of never experiencing theirs, because of newborn tetanus. Now you can help give more babies a healthy start simply by watching our short film celebrating the joy of babies’ first times everywhere - from their first friends and smiles to their first baths and first birthdays.

Each time you watch it we’ll donate the cost of one vaccine, and each time you share it we’ll donate the cost of another.

1 view = 1 vaccine **

1 share = 1 life-saving vaccine**

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number of online donations so far

Want to do more to help eliminate
newborn tetanus?

If you want to help more babies around the world have the chance to experience their special baby firsts, watch our series of short films, and each time we’ll donate the cost of a life-saving vaccine against newborn tetanus. And each time you share it, we’ll donate the cost of another vaccine too.

1 view = 1 vaccine **

1 share = 1 vaccine **

Watch these cute babies’ make their first friends

Babies all over the world love to make friends, as you can see here!

Watch these babies’
sweet smiles

Nothing lights up the room like a baby’s first smile!

Watch babies reacting to
new foods

Imagine what it’s like to taste a new food for the very first time

14 countries are now free of newborn
tetanus, thanks to you and your support.

Hover over the map to discover where Pampers and UNICEF have helped to eliminate newborn tetanus.
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Where we’ve helped to eliminate newborn tetanus
Thanks to parents like you, together with Pampers and UNICEF, we have helped eliminate newborn tetanus in 14 countries since we began eight years ago - including Gabon, Ivory Coast, Lao PDR and Sierra Leone in the past year. And since our campaign last autumn, the equivalent of 1,000 mums and their babies have been protected every hour. We’re now working with a further 21 countries where newborn tetanus is still a threat. Maternal and newborn tetanus still endangers the lives of around 100 million women and their babies around the world in total, but with your support we can help give more babies a healthy start in life.
*For each Pampers pack with the UNICEF logo purchased, Procter & Gamble supports UNICEF in the fight against newborn tetanus with 4.4p/€0.051. This amount equals for example the costs of one tetanus vaccine or supports its delivery. UNICEF does not endorse any brand or product. More information under www.pampers.co.uk or www.unicef.org
**For each Pampers pack with the UNICEF logo purchased or each video viewed or shared, Procter & Gamble supports UNICEF in the fight against newborn tetanus with 4.4p/€0.051. This amount equals for example the costs of one tetanus vaccine or supports its delivery. UNICEF does not endorse any brand or product. More information under www.pampers.co.uk or www.unicef.org