Pampers teams up with Peppa Pig to help little ones switch to nappy pants

IT'S TIME FOR NAPPY PANTS! PAMPERS TEAMS UP WITH PEPPA PIG AS NEW BRAND AMBASSADORS TO HELP WRIGGLY LITTLE ONES SWITCH TO NAPPY PANTS

As Evie Pig starts to wriggle her way into nappy pants, Pampers Premium Protection Nappy Pants get a piggy-perfect makeover, now with designs featuring the nation’s much-loved PEPPA PIG characters.

[LONDON, UK], 28 April 2026 – Pampers is thrilled to team up with Hasbro, a leading toy, IP and games company, to announce a collaboration with PEPPA PIG. From April 2026, Pampers Premium Protection Nappy Pants will feature beloved PEPPA PIG characters including Peppa, George, Evie and friends on both the pack and the nappy pant itself, bringing joy to every nappy change.

The collaboration launches as Peppa Pig’s littlest family member, Evie Pig, reaches a new developmental milestone. As babies develop, many parents may notice their little one starting to wriggle, roll and bounce. These movements can make nappy changes trickier and may be a sign that they’re ready for nappy pants. That’s why Mummy and Daddy Pig are making the switch from taped nappies to Pampers Premium Protection Nappy Pants, designed to make changing easier while offering a comfortable, secure fit.

“Evie is wrigglier than ever, and nappy changes have become quite the adventure! Since we switched to Pampers Premium Protection Nappy Pants, everything is just so much easier. They make on and off changes easier as Evie moves more.” – Mummy & Daddy Pig

Pampers’ collaboration with PEPPA PIG sees the iconic Peppa Pig family character artwork brought to life on the Pampers Premium Protection Nappy Pants range, which is available in sizes 3 to 7.

The nappy pants offer 5 features of Protection & Comfort with:

• A 360° ultra-soft waistband that flexes to your little one’s body as they move around.

• Ultra-soft materials

• Stop & Protect System with the Stop & Protect Pocket and 2x wider leg cuffs (vs. before) to prevent leaks around the legs.

• A Super Absorbent Core that absorbs liquid instantly

• 0% EU Perfume Allergens

As part of the launch, PEPPA PIG will also be releasing a new song. “ Evie's Ready For Nappy Pants!” is a playful, catchy song that celebrates Evie Pig’s switch to nappy pants. The track captures the joy, movement and everyday moments parents recognise at this stage, with plenty of silliness sprinkled in for preschoolers, to turn a practical transition into a light-hearted family moment. The song is available to listen (and wriggle to), here: https://orcd.co/eviesnappypants.

"We are so excited to bring together two brands that parents and little ones in the UK love and trust," said Yi Chang, Pampers Brand Director. "The transition to nappy pants can be a real help when little ones are finding more movement, and we wanted to make that switch to feel as fun as possible with Peppa, George and Evie along for the ride.”

“PEPPA PIG is rooted in the everyday experiences families share as their children grow,” said Marianne James, SVP of Global Licensing at Hasbro. “Collaborating with Pampers is a natural extension of that purpose, bringing a familiar milestone to life in a reassuring, relatable way for families.”

Pampers Premium Protection Nappy Pants with PEPPA PIG designs are available from April 2026 in sizes 3–7, from all major UK supermarkets and online retailers. For more information, visit pampers.co.uk

© 2026 ABD Ltd/Hasbro/HCPL Ltd.